ESPN, Inc. today announces the full launch of its multi-platform, multi-language and multi-country global football brand, ESPNFC.
Across Platforms
From today, ESPNFC makes its full debut online and on mobile and appears on TV in the UK for the first time. ESPNFC succeeds ESPNsoccernet as the sports media company’s global football brand, bringing together all of ESPN’s global football coverage and housing them under a single multimedia brand.
On mobile, a new ESPNFC app launches giving fans access to its content wherever they are, available on Apple, Windows Phone and Android handsets. Key features of the new ESPNFC application include personalisation, allowing football fans to personalise the app by their favourite leagues, teams and tournaments, and, exclusive video and audio from ESPN’s various studio-based discussion and analysis shows.
On TV, its global multi-platform football debate and discussion show ESPNsoccernet PressPass becomes ESPNFC PressPass. The football discussion show that looks, daily, at the global game with a global perspective, the show features panellists and contributors from around the world of football – including Shaka Hislop, Robbie Mustoe, Steve Nicol, Frank LeBoeuf and Jorge Ramos. Reflecting the cross-platform nature of ESPNFC, both TV and digital content will be heavily integrated to highlight major club news and analysis across all screens. Furthermore, the editorial agenda of both the TV show and web companion content will be closely aligned. Also tonight, the show makes its debut on ESPN television in the US. Previously available online in the US, the show will be available six days a week (weekdays plus Sundays) on ESPNews. Press Pass first debuted in September 2002 on ESPN International’s English-speaking networks. It can now be seen in over 107 countries and territories around the world.
ESPNFC will also provide new and unique, customizable digital opportunities for marketers who can work with ESPN to reach football fans on both a global and regional scale using ESPN’s worldwide sales teams. Online and on mobile, ESPNFC will have the ability to detect where a fan is accessing content, and deliver locally relevant coverage for that region. At launch, ESPNFC will launch in English and Spanish and will evolve over time to serve multiple languages.
